njschock, Author at The Battle for Better Business

TNU – THEY’RE NOT YOU

I was recently visiting with the HR director at a five-year old company that has experienced significant growth. They have a good product in an expanding market. In the early

Define The Culture

“That’s why we have so much turnover”

I was speaking to the COO of a large construction company because they were having a hard time finding and keeping workers. They’d had more than 60% turnover the previous

Define The Culture

Realize how pressure can make you better

You want a job description for the business leader of today? I can give it to you in two words: solve problems. I know what you’re saying: “Tell me something I

Drive Results

“THE ONLY PEOPLE WHO DON’T WANT TO HEAR FROM ME ARE THE PEOPLE I’M PAID TO TALK TO.”

I was speaking virtually to a group of salespeople recently and you could see their demeanor change as they came to this realization. Like most companies, theirs looked to hire

Design The Experience

IS YOUR CUSTOMER EXPERIENCE BETTER THAN AN AIRPORT JANITOR?

Travel has been picking up again lately and so I found myself at the Sioux Falls airport a couple of hours in advance of my flight. I’m not usually there

Design The Experience

“How do we re-engage in person with our customers?”

As I was talking to this owner-operator, he was thinking about what life was going to be like after the pandemic, with employees coming back to the office for the first time

Define The Culture

Start with WHY

When we started FiveFour in early 2018, the vision of the founders was to teach everyone what had made our individual businesses successful: a remarkable customer experience. But what we

Define The Culture

ALIGNING THE TWO KINDS OF PURPOSE

One of the best books I’ve ever read on motivation was Drive by Daniel Pink, where he examines the science around the three pillars of motivation: autonomy, mastery and purpose. Purpose is

Define The Culture

“WE HAVE THREE CULTURES”

I was talking to the CEO of a bank with more than a dozen branches when he said, “We don’t have a culture at our bank. We have three cultures

Drive Results

Don’t leave the sales process in your head

“Nobody else knows how to sell!” That’s what one of my clients said to me when we were talking about his business development strategy. This owner-operator had been CEO of