Employee engagement is hard to define but crucial to your business

I talk about the concept of employee engagement quite a lot. 

Employee engagement is a key predictor of a remarkable customer experience. Without an engaged team, it’s unlikely you will foster customer loyalty and grow your company. 

But what does that engagement look like? 

I ran across these definitions in a blog post recently from Smarp, an international firm that specializes in this area. [LINK: ] 

Not all experts and research companies have the same definition of employee engagement. For example: 

  • Quantum Workplace defines employee engagement as, “the strength of the mental and emotional connection employees feel toward their places of work.” 
  • According to Gallup, engaged employees are, “those who are involved in, enthusiastic about and committed to their work and workplace.” 
  • According to Willis Towers Watson, employee engagement is, “employees’ willingness and ability to contribute to company success.” 
  • Aon Hewitt defines employee engagement as, “the level of an employee’s psychological investment in their organization.” 

You’ll see a common theme that goes beyond pay, benefits or whether the company has “bean bag chair Thursdays.” 

It’s the commitment or connection to the company and its vision. It’s understanding you are part of something that has a purpose.  

That doesn’t mean you have to change the world or save the rainforest. But what it suggests is that as business leaders we need to be able to express our place in that world and how we succeed in it. 

Book a time on my calendar and we’ll talk more about your team and how we can help you measure their level of engagement.  

Talk soon.