How You Do What You Do Archives - The Battle for Better Business

HOW WILL YOU TRANSFORM YOUR CLIENTS?

Your clients don’t want your service offering. They want your service to be commoditized. They want it delivered as quickly and cheaply as possible. Why? So they can spend their

Design The Experience

Betty White’s secret to success: Authenticity

Betty White’s star just kept rising as she grew older. The iconic television star died on New Year’s Eve, just shy of her 100th birthday. Though she appeared in many

How You Do What You Do

The deterioration of customer experience has a new name

Here’s a new word for your business dictionary: Skimpflation. At first glance you might think it’s something to do with the effect of cheapskates on the economy. It’s not, but

Design The Experience

Which is more difficult: Consistently good versus occasionally great?

You find business insight in all kinds of unlikely places. The latest example is from the great comedian Steve Martin. The Jerk. King Tut. A wild and crazy guy. That

Design The Experience

World’s largest Starbuck’s presents a lesson is excellence

You might think that the world’s largest Starbuck’s would be in the Mall of America or Seattle. But it’s not. It’s four floors plus a rooftop deck on the Miracle Mile in

Design The Experience

Shuttle bus ride in Cleveland became a memorable experience

If you fly into Cleveland and need to rent a car…. OK, that’s an unlikely scenario, but for the sake of today’s story imagine that it’s possible. If you fly into Cleveland

How You Do What You Do

Remarkable customer service is more than efficient service

What’s the difference between customer service and customer experience? Most would say there isn’t a difference. But if you’re a business leader, the difference is monumental. I was thinking about it because National Customer