Here’s a new word for your business dictionary: Skimpflation. At first glance you might think it’s something to do with the effect of cheapskates on the economy. It’s not, but
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Economics is a bit like grandma’s Jell-O salad. There are bits of things in there you’re not really sure about and it’s always moving. But there’s something that nearly everyone
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You find business insight in all kinds of unlikely places. The latest example is from the great comedian Steve Martin. The Jerk. King Tut. A wild and crazy guy. That
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Spend any time with someone in marketing and you’ll hear a familiar theme. Everything changed with Covid. As it turns out, following the FiveFour principles is good preparation. We’re not
Read MoreI’ve learned a lot from the Walt Disney Company. They’re a “North Star” in the customer experience world. Disney CEO Bob Iger, retired on Dec. 31 after 15 years leading the company. Iger is widely
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Amid the Christmas season I want to pause for a moment and say thank you. The team at FiveFour is grateful for the opportunity to serve our clients and honored by the relationships developed with
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You might think that the world’s largest Starbuck’s would be in the Mall of America or Seattle. But it’s not. It’s four floors plus a rooftop deck on the Miracle Mile in
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You know what will be cool? The year 2222. You’ll never have to think, “What year is it?” Of course, we probably won’t be here in 200 years but who
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Thanksgiving is a wonderful holiday. Not just for the food, family and friends, but because the central message is gratitude, which can be incredibly powerful. There’s one catch. You can’t keep it trapped
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I believe in the 4D Transformation Method that we teach at FiveFour. I know it works because we see the evidence with our clients. It’s even better when that evidence comes
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