Communicate Your Level Of Appreciation

Communicate Your Level Of Appreciation

Sales is not all tips and tricks, but there are many little tips that can help you once you have the basics in place. Here’s an easy one as you can see from a recent client story 👇 Despite being in sales for more than 30 years, Duane B. got some new...
What are you trying to do?

What are you trying to do?

We cause problems for ourselves when we assume that we know what someone else needs by the first thing they say. But that’s often listening to respond. Not listening to truly understand. A simple follow-up question is “What are you trying to do?” In...
Be prepared for the new marketing landscape

Be prepared for the new marketing landscape

Spend any time with someone in marketing and you’ll hear a familiar theme. Everything changed with Covid.  As it turns out, following the FiveFour principles is good preparation. We’re not bragging but the changes in the business landscape over the past 18 months...